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Optery's cheapest paid plan, Core, costs $3.25 a month billed yearly ($39 a year) for automated removal from 380+ data broker sites, which makes it the lowest-priced automated plan in this comparison; Extended is $149 a year and Ultimate $249. The free plan scans and reports exposure but does not remove anything automatically. In a Consumer Reports study published August 8, 2024, Optery removed 68 percent of tested listings after four months, one of the two best results of seven services, while manual opt-outs reached 70 percent within a week. Prices below were read from optery.com on 2026-10-31.
In a hurry? The short version
- Best way to start: the free Optery plan, which returns an exposure report with screenshots before you pay.
- Best value for one person: Core at $39 a year, as long as you need only one name and one city and state covered.
- Best if you have moved or use name variations: Extended at $149 a year adds unlimited name variations and past cities, plus an assigned human privacy agent.
- Best for the widest reach: Ultimate at $249 a year adds custom removal requests (940+ sites in total) and outdated-content submissions to Google, Bing, DuckDuckGo and Yahoo.
- Skip it if: you need one plan for a family at a published price. Optery's family page lists up to 30% off as members are added, but no per-member price.
What does Optery cost? Plans and pricing (2026)
| Plan | Monthly billing | Yearly billing | Sites with automated removal | Who it is for |
|---|---|---|---|---|
| Free Basic | Free | Free | None (self-service opt-out tools only) | Checking what is exposed before paying |
| Core | $3.99 per month | $3.25 per month ($39 billed yearly) | 380+ (150+ without Expanded Reach) | One person, one name and one city and state |
| Extended | $14.99 per month | $12.42 per month ($149 billed yearly) | 555+ (330+ without Expanded Reach) | People with name variations or past addresses, who want a human privacy agent |
| Ultimate | $24.99 per month | $20.70 per month ($249 billed yearly) | 625+ (400+ without Expanded Reach); 940+ with custom removal requests | High-exposure users who want Google outdated-content submissions and custom removals |
Prices read from optery.com/pricing on 2026-10-31. Optery's pricing page offers a 30-day money-back guarantee with cancellation at any time. A banner on the same page advertised promo code FALL2026 for 20% off at checkout during its 2026 Fall Sale, with no end date shown, so treat the list prices above as the baseline.
Billing period matters more here than on most privacy tools: the yearly rate is the cheaper monthly equivalent, but the yearly plans are charged up front ($39, $149 and $249). On monthly billing, a full year of Core would cost $47.88, Extended $179.88 and Ultimate $299.88.
What does each Optery plan include?
| Feature | Free Basic | Core | Extended | Ultimate |
|---|---|---|---|---|
| Personalized exposure report with screenshots | Yes | Yes | Yes | Yes |
| Google and Bing exposure scan | Yes | Yes | Yes | Yes |
| Self-service removal tools | Yes | Yes | Yes | Yes |
| Automated removals and monthly rescans | No | Yes | Yes | Yes |
| Opt-out progress and exposure risk reporting | No | Yes | Yes | Yes |
| Unlimited name variations and past cities for removals | No (1 name, 1 city and state) | No (1 name, 1 city and state) | Yes | Yes |
| Assigned human privacy agent | No | No (fully automated) | Yes | Yes |
| Before-and-after removal reports about every 90 days | No | No | Yes | Yes |
| Home blur on Google Maps and Apple Maps | No | No | Yes | Yes |
| Unlimited custom removal requests (eligible after 30 days) | No | No | No | Yes |
| Outdated-content removal submissions (Google, Bing, DuckDuckGo, Yahoo) | No | No | No | Yes |
| Priority email support | No | No | No | Yes |
Feature lists from optery.com/pricing, read 2026-10-31. "Expanded Reach" is the setting Optery names for its larger site count; each plan's lower count applies without it.
Free Basic: scan first
Free Basic returns a personalized exposure report with screenshots, scans your Google and Bing results, and gives you self-service opt-out tools. Optery's page says no credit card is required and offers free ongoing monitoring. It does not run automated removals, so it works as a free audit and a way to size the problem before paying.
Core: fully automated, one identity
Core adds automated removals from 380+ sites (150+ without Expanded Reach) and monthly automated scans and removals. Optery describes it as a fully automated approach with no human privacy agent assigned for quality checks or special cases, and removals are limited to one name and one city and state per user. The limit is the real cost trigger: someone who has moved twice or goes by two names covers one identity on Core and needs Extended.
Extended and Ultimate: more identities, more people in the loop
Extended lifts the identity limit with unlimited name variations and past cities and states for removals, adds an assigned human privacy agent for special circumstances, and delivers before-and-after removal reports about every 90 days. Ultimate adds unlimited custom removal requests (940+ sites in total, eligible after 30 days) and outdated-content removal submissions for Google, Bing, DuckDuckGo and Yahoo, plus priority email support.
Does Optery actually remove your data?
The best independent test is Consumer Reports' August 2024 study. It used seven people-search removal services, 32 volunteer test subjects and 13 people-search sites over four months. Consumer Reports said EasyOptOuts and Optery did best, with success rates of 65 percent and 68 percent after four months, while two other services scored 4 percent and 6 percent. It also found manual opt-outs more effective than the services in the first week: 70 percent gone within a week, against 0% to 58.7% for the services. Two cautions apply. The test is more than two years old and Optery's plans have changed since. It also covered 13 people-search sites, not the 380 to 940 that Optery's plans list.
A separate hands-on review by Security.org (SecurityScore 8.8 out of 10 on the page read) reported that its exposure report arrived about an hour and a half after sign-up and that, about 14 hours after starting removals, it saw 180 removals in progress, 146 completed and seven pending. That is one tester's account on one profile, not a benchmark.
How does Optery compare with Incogni and DeleteMe?
| Service (US, read 2026-10-31) | Price per year, one person | Coverage stated | How removal works | Verdict |
|---|---|---|---|---|
| Optery Core | $39 billed yearly ($3.99 per month if billed monthly) | 380+ sites (150+ without Expanded Reach) | Automated, no human agent | Cheapest automated option here; one name and location only |
| Optery Extended | $149 billed yearly | 555+ sites (330+ without Expanded Reach) | Automated plus an assigned human privacy agent | Pick when you have name variations or past addresses |
| Optery Ultimate | $249 billed yearly | 625+ sites (400+ without Expanded Reach); 940+ with custom removals | Automated, human agent, custom removals | For the highest exposure; the most expensive here |
| Incogni Standard | $95.88 billed annually (shown as $7.99 per month) | 420+ data broker sites | Automated, recurring removals | Mid-priced automated plan; see the Incogni review |
| DeleteMe (1 person, 1 year) | $129.00 billed annually ($10.75 per month) | "All major data broker websites" (no count stated) | Automated plus custom removal requests and quarterly reports | Highest list price for one person; see the DeleteMe review |
Prices read on 2026-10-31 from optery.com/pricing, incogni.com/pricing and joindeleteme.com/pricing. Incogni's page marks its annual price with a 50 percent saving label, so confirm the renewal rate. The DeleteMe price is for one person on a one-year term; its two-year, couple and family plans cost differently.
On price alone Optery Core is $56.88 a year cheaper than Incogni Standard and $90 a year cheaper than DeleteMe's single plan. The trade-off is coverage depth: Core is automated only and handles one name and one city and state, while DeleteMe's single plan includes custom removal requests. If your exposure is straightforward, Core is the budget pick. If you need judgment on edge cases, compare Extended ($149) with DeleteMe ($129) on whether a named human agent is worth $20 more.
Who should buy which Optery plan?
- Single address, no aliases, budget under $50 a year: Core ($39 billed yearly).
- Moved in the last decade, married-name or nickname variants: Extended ($149 billed yearly), because Core removes only one name and location.
- Public-facing role, harassment risk or heavy Google exposure: Ultimate ($249 billed yearly) for custom removals and outdated-content submissions.
- Not sure you are exposed: run the free plan first and read the report.
- Couples and families: use the family page, where Optery lists up to 30% off all plans as members are added; confirm the final price before you pay.
What are Optery's limits?
- Core has no human reviewer. Optery says no human privacy agent is assigned for quality checks or special circumstances.
- One identity on Core. One name and one city and state per user for removals.
- Counts depend on a setting. Each site count shown on the pricing page falls by roughly 225 to 230 sites if Expanded Reach is off (380+ to 150+ on Core).
- Removal is a subscription, not a one-time job. The paid plans run monthly automated scans and removals, so the service repeats rather than removing once.
- Independent evidence is dated. The Consumer Reports test is from August 2024.
Should you buy Optery?
For one person with a straightforward profile, start on the free plan and move to Core at $39 a year if the exposure report shows listings worth removing. Choose Extended if the report shows older addresses or name variations. Consider DeleteMe or Incogni instead if you want a single flat plan with published family pricing or a different coverage mix. See the DeleteMe review and the Incogni review before you decide.
Check Optery plans and current pricing
Frequently asked questions
Is Optery free?
Optery has a free plan, Free Basic, with a personalized exposure report, a Google and Bing scan and self-service removal tools. Automated removals require a paid plan: Core at $3.25 per month billed yearly ($39), Extended at $12.42 ($149) or Ultimate at $20.70 ($249). Prices read 2026-10-31.
How much does Optery cost per month?
On yearly billing, Core is $3.25 per month ($39 billed yearly), Extended $12.42 ($149) and Ultimate $20.70 ($249). On monthly billing the plans are $3.99, $14.99 and $24.99 per month. Optery lists a 30-day money-back guarantee and says you can cancel any time.
Does Optery work?
In a Consumer Reports study published August 8, 2024, Optery achieved a 68 percent success rate after four months, one of the two best of seven services, while manual opt-outs reached 70 percent within a week. The test covered 13 people-search sites and is more than two years old, so treat it as directional.
How many sites does Optery cover?
Optery lists automated removal from 380+ sites on Core (150+ without Expanded Reach), 555+ on Extended (330+ without), and 625+ on Ultimate (400+ without), with 940+ sites in total once custom removal requests are included.
What is the difference between Optery Core and Extended?
Core is fully automated with no human privacy agent and handles one name and one city and state. Extended adds unlimited name variations and past cities, an assigned human privacy agent, before-and-after removal reports about every 90 days and home blurring on Google Maps and Apple Maps, for $149 a year against $39.
Is Optery cheaper than DeleteMe or Incogni?
On the prices read on 2026-10-31, yes at the entry level: Optery Core is $39 a year against $95.88 for Incogni Standard and $129 for DeleteMe for one person on a one-year term. Extended at $149 is above both.
Can Optery cover my family?
Optery says you can protect unlimited family members and gives up to 30% off all plans as more members are covered. The family page does not list a per-member price, so confirm the total at checkout.