Incogni Review (2026): Pricing, Coverage and Verdict

Reviewed 2026-10-31; plan prices read from incogni.com/pricing on that date.

Incogni is a fully automated data removal service: Standard costs USD 7.99 per month billed annually (USD 95.88 for the year), covers 420+ data brokers, and sends and repeats opt-out requests for you. It is worth buying if you want hands-off removal from people-search and marketing-data sites at a lower annual price than DeleteMe, and it is the wrong buy if you need a month-to-month commitment or proof from independent testing, because that proof is thin for every service in this category (as of October 31, 2026).

Incogni at a Glance

Incogni Pricing in 2026

Plan prices as of October 31, 2026, USD, annual billing. Coverage is 420+ data brokers on every plan.

Reading the price page

Incogni's pricing page lists a second, higher figure beside each annual price (USD 191.76 beside Standard's USD 95.88, and so on). Each higher figure is exactly double the billed amount, so it reads as a pre-discount list price. The page text read for this review does not explain the discount or state the renewal price, so confirm what the second-year charge will be at checkout before paying for a year up front.

Only Standard shows a monthly-billing price in the page text (USD 15.98 per month, in the page FAQ). The other plans are priced on annual billing.

Value check for families: the Family plan at USD 191.88 per year works out to about USD 38.38 per person if all five seats are used, against USD 95.88 for a single Standard seat.

How Incogni Works

1. Scan. Incogni scans people-search sites for your personal information and, per its homepage, sends removal requests when records are found.
2. Send. Automated opt-out requests go to the covered brokers (420+ on every plan).
3. Repeat. The process runs again on a schedule. The homepage says Incogni re-scans "regularly" without giving an interval, and its dashboard example shows a "10 days until next request" label.
4. Track. The dashboard shows per-broker progress and expected times. Incogni's own timeline language is that some brokers comply within hours and others take weeks, and its scan-stage example shows about 14 days until resolution.

That timeline is the realistic planning number: expect weeks, not days, before the dashboard looks different, and expect brokers that re-list data to be handled by the repeat cycle rather than by you.

Coverage: What 420+ Means

"420+ data brokers" is the number of brokers Incogni sends automated removals to on every plan. The larger "3,420+ sites" figure on the homepage adds roughly 3,000 sites that only Custom Removals reach, and Custom Removals is listed on Unlimited and Family Unlimited, not on Standard or Family. Two buyers can therefore see the same headline broker number and receive very different scope.

For comparison, DeleteMe's own site page says it removes information from 969 data brokers but marks some of those as custom requests, and security.org reports that DeleteMe's automated coverage runs closer to 100+ brokers. Raw counts across vendors are not like for like, which is why this review compares plan mechanics rather than a single number.

Does Incogni Work? The Evidence

The takeaway is calibrated, not negative: no independent lab result for Incogni specifically was found, so the service's effectiveness is supported by the vendor's own reporting and a vendor-linked assurance report rather than by a published head-to-head test. Consumer Reports also found the paid services saved time compared with opting out manually, which is the real value proposition.

Pros and Cons

Pros

• USD 95.88 per year for Standard is lower than DeleteMe's USD 129 individual price (as reported by security.org) and higher in automated broker count (420+)
• Recurring removals are included on every plan, so records that reappear are re-requested without action from you
• A Family plan covers up to 5 members for USD 191.88 per year
• 30-day money-back guarantee on all plans
• Custom Removals and phone support are available on the Unlimited tiers for cases outside the automated list

Cons

• Monthly billing is USD 15.98 per month on Standard, double the annual rate, so the low headline needs a year's commitment
• Standard and Family do not include custom removals, and live phone support is listed only on the Unlimited tiers
• No independent head-to-head test of Incogni was found; the main evidence is vendor-supplied
• The renewal price is not stated in the page text read for this review

Who Should Buy Incogni, and Who Should Skip It

Incogni vs DeleteMe vs Optery

DeleteMe prices come from security.org because DeleteMe's own plan page did not show amounts in a plain read. Optery prices are yearly totals from optery.com/pricing, whose page text dropped decimal points.

Questions to Check Before You Pay

• What is the second-year price? The renewal amount is not in the page text read, so check the checkout screen.
• Which plan covers the sites you actually care about? If a specific site is outside the 420+ list, only the Unlimited tiers offer custom requests.
• Are you using the 30-day window? Check the dashboard for broker-level progress inside the first month, while a refund is still available.
• Do you live in a state with a deletion law? Brokers have legal deadlines to respond in some jurisdictions, which can shorten waits for everyone, including manual requesters.

Frequently Asked Questions

How much does Incogni cost?

As of October 31, 2026, Standard is USD 7.99 per month billed annually (USD 95.88 per year) and USD 15.98 per month on monthly billing. Unlimited is USD 14.99 per month billed annually (USD 179.88), Family is USD 15.99 per month billed annually (USD 191.88) for up to 5 members, and Family Unlimited is USD 22.99 per month billed annually (USD 275.88).

Is Incogni legit?

Incogni Inc. is a real company with a California address listed on its site, and it states that Deloitte assessed its removal practices in a limited assurance report. No large independent study named Incogni in the sources read for this review, so its effectiveness rests mostly on the vendor's own reporting.

How many data brokers does Incogni cover?

Incogni states 420+ data brokers covered with automated removals on every plan. The Custom Removals feature on the Unlimited tiers extends the reach to more than 3,000 additional sites, for 3,420+ sites in total.

How long does Incogni take to remove data?

Incogni says some brokers comply within hours and others take weeks, and its dashboard shows expected times per broker. Plan for weeks before results are visible, and for repeat requests afterward.

Does Incogni offer a refund?

Yes. Incogni states a 30-day money-back guarantee on all plans.

What is the difference between Incogni Standard and Unlimited?

Both cover 420+ data brokers with automated and recurring removals. Unlimited, at USD 179.88 per year, adds custom data removal, unlimited custom removal requests, an Exposure Scanner, a Privacy Score and live phone support.

Is Incogni cheaper than DeleteMe?

At list prices, yes: Standard is USD 95.88 per year against USD 129 per year for DeleteMe's individual plan as reported by security.org in October 2026. DeleteMe advertises quarterly privacy reports and serves U.S. residents only. See the full comparison for plan-by-plan detail.

Does Incogni work better than removing data manually?

Consumer Reports' 2024 study found manual opt-outs removed about 70 percent of data within a week, faster than the paid services it tested, though the paid services saved time. Incogni was not named in that study, so it cannot be ranked against the manual baseline.

Compare Incogni against the field in the Incogni vs DeleteMe head-to-head and the best data removal services guide.

Deciding between tools in this category? See our data-ranked comparisons: Best Disk Imaging and Backup Software for Windows (2026) · Best Password Managers for Small Business (2026) · Best Windows Antivirus for Small Business (2026).