At regular (non-promotional) rates, Leadpages is the cheaper vendor at every comparable tier: its Grow plan ($99/mo regular, $49/mo first month only) undercuts Unbounce's equivalent A/B-testing tier, Experiment ($149/mo), and Grow includes unlimited traffic where Unbounce caps Experiment at up to 30k visits/mo. The decision isn't which is cheaper -- it's whether Unbounce's per-tier feature set and support are worth the premium.
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Quick Comparison
| Criterion | Unbounce | Leadpages |
|---|---|---|
| Entry price (no testing) | Starter, $29/mo, up to 500 visits/mo | HTML Pub STARTER, $10/mo, 5 pages, 1 custom domain |
| Entry price WITH A/B testing | Experiment, $149/mo, up to 30k visits/mo | Grow, $99/mo regular ($49/mo first month only), unlimited traffic and pages, A/B testing (manual), dynamic text replacement |
| Top tier | Optimize, $249/mo, AI traffic optimization, up to 50k visits/mo | Scale, $399/mo, full auto-optimization |
| Annual discount | ~25% off every tier | ~20% off every tier |
Unbounce: Full Pricing and Feature Breakdown
Unbounce's four plans (Starter $29/mo, Build $99/mo, Experiment $149/mo, Optimize $249/mo) split cleanly on A/B testing: Starter and Build don't have it; Experiment and Optimize do, with Optimize adding AI traffic optimization. Starter's own listing includes phone, email, and live chat customer support. See the full Unbounce pricing review for the complete tier breakdown.
Leadpages: Full Pricing and Feature Breakdown
Leadpages actually runs two products on one pricing page: HTML Pub (publish-only, from $10/mo) and Leadpages proper (conversion-optimization, from Grow's $99/mo regular rate, with unlimited traffic and pages, A/B testing, and dynamic text replacement). The promotional $49/mo and $99/mo prices are first-month-only. See the full Leadpages pricing review for the complete breakdown across both product lines.
Head-to-Head: Pricing for A/B Testing
Leadpages' Grow plan ($99/mo regular, $79/mo annual) is cheaper than Unbounce's Experiment plan ($149/mo, $112/mo annual) for the same core capability -- A/B testing -- and Grow includes unlimited traffic where Experiment caps at up to 30k visits/mo. If price and traffic volume are the deciding factors, Grow is the cheaper path to A/B testing. Unbounce's case rests on what else Experiment includes at that price, not a lower cost.
Head-to-Head: Automated Traffic Optimization
The same pattern holds at the top tier: Unbounce's Optimize ($249/mo, AI traffic optimization) costs more than Leadpages' Optimize ($199/mo regular, Smart Traffic AI routing, click + scroll heatmaps, auto-personalization). Both automate traffic routing to the better-converting variant; Leadpages' version is the cheaper one at regular rates.
When to Choose Unbounce
Choose Unbounce if Starter's built-in phone, email, and live chat support or a specific feature in Unbounce's builder matters enough to justify paying more per tier than Leadpages' equivalent -- not because Unbounce is the lower-cost option, since at regular rates it isn't at any tier compared here.
When to Choose Leadpages
Choose Leadpages if price and traffic volume matter most: its HTML Pub line is cheaper at entry ($10/mo vs $29/mo), and its Grow and Optimize tiers undercut Unbounce's Experiment and Optimize at regular rates while including unlimited traffic.
Check Unbounce pricing → | Check Leadpages pricing →
See the full product reviews: Unbounce on SoftwareSift | Leadpages on SoftwareSift
Frequently Asked Questions
- Is Unbounce or Leadpages cheaper?
- Leadpages, at every tier compared here. Its HTML Pub Starter ($10/mo) undercuts Unbounce Starter ($29/mo), and Grow's regular rate ($99/mo) undercuts Unbounce Experiment ($149/mo) for A/B testing.
- Which has better A/B testing, Unbounce or Leadpages?
- Both offer A/B testing at their respective testing tiers (Unbounce Experiment, Leadpages Grow and up), with Leadpages' tier priced lower and including unlimited traffic.
- Does Leadpages' promotional pricing apply to Unbounce too?
- No -- Unbounce's published prices are its standing rates. Leadpages' Grow and Optimize plans show a temporary first-month promotional discount that reverts to a higher regular rate, which is still the figure to compare against Unbounce.