How we price this: SoftwareSift reads every number off the vendor pricing page, dates it, and re-checks it monthly. We have no affiliate relationship with Mailchimp, Brevo, or MailerLite -- every link here is plain and earns us nothing. The figures are list prices in USD. The thing that makes email pricing hard is not ... Read more
Five email marketing platforms dominate the small business evaluation cycle in 2026: Mailchimp, Klaviyo, ConvertKit (Kit), ActiveCampaign, and Brevo. The decision variable is list size growth trajectory and ecommerce-integration depth -- not feature count, where most tools have reached parity. This guide compares pricing tiers, automation flow flexibility, and named limitations.
Mailchimp and Kit (formerly ConvertKit) target different operator profiles despite competing in email marketing. The difference between them comes down to generalist marketing breadth versus creator-focused depth -- not feature count. This comparison covers pricing, list model, automation capability, and monetization integrations to map each tool to the right buyer.
Jump to a section: Short version Quick comparison table 1. Moosend 2. Mailchimp 3. AWeber 4. Brevo (Sendinblue) 5. Constant Contact 6. Beehiiv 7....
We tested the best email marketing software for small businesses in 2026. Compare GetResponse, Mailchimp, Kit, Moosend, MailerLite, AWeber, and...