How CRM Per-Contact Pricing Actually Works (And Why the Listed Price Is Rarely What You Pay)
The per-seat price advertised on a CRM vendor's pricing page is the starting number, not the actual annual cost. HubSpot Marketing Hub Starter ($50/month listed) can hit $300-700/month at 5,000 contacts. CRMs split into per-seat (Salesforce, Pipedrive, Zoho) and per-contact (HubSpot, ActiveCampaign, Klaviyo, Mailchimp) models with very different growth economics.