Reviewed 2026-07-21; pricing verified at source.
Simply put, MailerLite's annual email offer makes sense for a small list that sends often.
Verdict
Buy it when sending frequency, not subscriber scale, is the immediate constraint. The captured offer is $270 billed yearly for up to 500 subscribers and includes unlimited monthly emails. The tradeoff is generous sending capacity in exchange for prepaying around a small subscriber band.
Starting at $22.50 / month.
Best for
It suits a compact list with an unusually active publishing calendar. Unlimited monthly emails are listed at an annualized effective price of $22.50 per month.
Skip it if
Skip it if annual cash flow is tighter than the need for frequent sends. The captured billing is $270 yearly, equivalent to $22.50 per month.
Price and plan evidence
Annual effective price month costs $22.50 / month.
Annual total costs $270.00 billed yearly for up to 500 subscribers.
Monthly email limit: unlimited monthly emails.
What the pricing structure tells you
MailerLite's captured architecture prices subscriber scale while relaxing send frequency. The offer is $270 billed yearly for up to 500 subscribers. That entry band is for a compact list with enough planned activity to justify prepayment. The same capture lists unlimited monthly emails. The result is a clear division: frequent sending does not create the first visible cliff, but audience growth does. The annualized rate is shown as $22.50 per month. Buyers should use that figure for comparison, while remembering that the cash commitment is yearly. The math favors this tier when a small audience receives enough campaigns to make the sending allowance useful. It flips toward the next band when subscriber growth approaches the captured ceiling, so that higher price should be checked before acquisition accelerates.
How it compares
| Product | Price floor | Billing basis |
|---|---|---|
| MailerLite | $22.50 / month | USD/mo |
| AWeber | $20.00/month | USD/mo |
| Kit | $0/mo | USD/mo |
Where the fit changes
The fit changes when list growth, rather than send volume, becomes the cost driver. The $270 yearly capture applies to up to 500 subscribers while allowing unlimited monthly emails. Above that subscriber band, compare the next price before treating unlimited sends as decisive.
FAQ
How much does MailerLite cost?
MailerLite costs $22.50 / month.